![]() chairman of the Blu-ray Disc Assn.’s (BDA) promotions committee and senior vp product planning at Pioneer Home Entertainment Group. Industrywide agreement was key to the success of a 3D format launch, according to Andy Parsons, U.S. There are roughly 30 3D movie titles currently in retail stores (with more on the way), and players have been created by leading consumer electronics manufacturers including LG, Panasonic, Samsung, Sony, Toshiba and Vizio. Now, just a year after its introduction at the 2010 Consumer Electronics Show, 3D Blu-ray is leading the charge to bring 3D - the next frontier for packaged media - into the home. It struggled out of the gate in 2006 while engaged in a fierce battle with HD DVD to become the high-def format of choice, a contest it won in 2008 when HD DVD conceded and manufacturers ceased production. REUTERS/Steve Marcusīlu-ray Disc is the latest example. A pair of Active Shutter 3D glasses sit on top of a Panasonic 3D Blu-ray player during a news conference at the 2010 International Consumer Electronics Show (CES) in Las Vegas, Nevada in this Janufile photo.
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